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NUiT
ADVERTISING DESIGN
In crafting the advertising poster set for the NUiT App, I sought to harness the allure of astrology and zodiac signs and crafted the visuals based on an astrology wheel. Each poster highlights a different zodiac sign and their personality traits. However, rather than focusing solely on positive traits, the posters play with
the notion of turning perceived negative traits into positive attributes. Through clever copywriting and visually striking imagery, the posters celebrate the quirks of each zodiac sign, reframing them as endearing qualities that enhance the
dating experience.
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